Benjamin Lee

Founder

Benjamin Lee, Founder of Freebird made his name in the F&B industry as Founder & Managing Director of Sarnies, a leading brand of cafes and casual dining companies in Southeast Asia. Since establishing Sarnies in 2010, he has been responsible for the launch of several award-winning eateries, including The Lokal and  popular specialty coffee brand “A Stimulant by Sarnies”.

Alan Barr

Founder

Alan Barr, Founder & Managing Director of the Singapore headquartered award-winning boutique hospitality design agency greymatters. Overseeing projects spanning Asia, the Middle East and North America greymatters specialize in identity design, food & beverage concepts, hotel & resort development, architecture, interiors, landscape, and lighting design; Alan is one of the region’s most sought after designers.